Your new product has been accepted to be sold in a retail store. Your next step will most likely be to obtain a point-of-purchase display to ensure your product stands out from the rest. I am sure you are faced with many questions such as: Where do I go? Who does the design? How many of my product can I put on a display? What material should be used? How much should the display cost compared to the value of the product? Can a display help my products’ perceived value to the end user? What is the minimum order? How much will the POP display cost? What happens to my POP display when it reaches the store? Stop worrying!! With Polyfab at your side the POP display process will be painless.
Read on to answer many of the questions spinning around in your head or, if you need to get started right away, give us a call at 703-497-4577. Obtaining your custom point-of-purchase display is as easy as that. Our design team and staff are waiting to help you.
Wherever business transacts, you will find displays. Most of us go through our life never really noticing point-of-purchase displays or wondering who made them. With that being said, the POP designer has done their job . . . helping focus your attention on the product.
Designing a P.O.P or Point-of-Purchase Display is mixture of creativity, functionality, and décor. Many creative masterpieces have been designed to give a countertop display flair, charisma, and fashion. However, when it comes to the POP display’s functionality, it is a flop.
So, it is back to the drawing board to produce another idea. This process can become very costly and time consuming. Unless you have a design team on staff or you have a design background, this can be overwhelming. What if you transitioning your online product to a brick-and-mortar retail store? How will you know what type of display a store will accept? Should it be a countertop display, a free-standing display, a slatwall display, a shelf talker display or something else?
With Polyfab Display Company on your side, we can help walk you through the maze of decisions and create a unique custom display for your product. We will take in account the environment in which your product will be featured, which will help determine the type of material(s) that should be used along with your budget. We will also determine how many of your product can be displayed and help you determine if it needs to be a secure display. From there, Polyfab Display Company’s design team will use the most updated designing software to create a custom display for you. When the design is finished, you will be able to see how the display will look, even before making a prototype!
To get started, you might ask yourself, how many of my products can I put on a display? That is a good question. Determining the number of products to put on a custom point-of-purchase display is going to be unique for each customer. The answer comes in asking a series of questions. We will attempt to list the Top 10.
How much space is my retailer going to allow me to occupy with my product?
What is the size of my product?
From how many angles will the consumer see my product once placed in the retail setting? Is my product going on a shelf and only being seen from the front? Is my product going on an endcap and will be seen from the front and both sides? Is my product going to be on a counter and able to be seen from all sides?
How many of my products is my retailer going to purchase at one time? Does the retailer purchase your product in a case carton or individually?
Do you want to show only one product type on the display or several? For example, are you only displaying one fragrance of a hand lotion or are you displaying 20 different designs of bookmarks?
Is the display expected to be provided free of charge to the retailer?
What is the value of my product in relation to the cost of the display?
In what type of environment is my product going to be sold?
How much risk am I willing to take if my product is the victim of shoplifting?
Does my display need a storage area?
You will also need to determine what material should be used for your custom display.
There are several factors that will help us determine the type of plastic material that is right for your application.
1) Budget – Let’s face it – who doesn’t want a custom-designed, top of the line display made from the most revolutionary plastic with a wow factor guaranteed to get not only the customer’s attention to your product but almost guarantees a purchase. And, on top of that, the custom point-of-purchase display will have an amazing shelf life and remain in style for years to come, all for the price of a good cup of coffee?
While Polyfab Display Company is not a miracle worker, we can help you keep on budget with a custom-designed display that will help draw the customer’s attention to your product. We will suggest the right material and design. We will be addressing the cost of your display versus the product on your display in our next blog. Make sure to come back to learn more.
2) Environment – The type of environment in which your product will be displayed plays an important role in the type of material you should use.
Some retail environments require that your product display matches their decorum.
If your product is geared towards children, you may want to consider a more break resistant PETG material or consider bright colors for your POP display.
Is your product display going into a more industrial environment? You may want to consider using ABS or Expanded PVC for break resistance and a more industrial look. ABS has a great textured surface and rigidity. Expanded PVC is less expensive and comes in a large variety of colors.
Is your product going into a higher-end environment? Then your custom point of purchase display may need a thicker, high polished Acrylic.
Perfume and cosmetic displays should be fabricated from a Cast material.
Are you looking for a greener solution with your custom display? Then maybe you want to pursue a recycled material.
3) Product – What size and weight is your product, and how many do you desire to display? The larger or wider the acrylic display, the thicker material you will need to use. The advantage of Acrylic over glass is that if it breaks, Acrylic will not shatter like glass. Acrylic also still gives you the clear advantage of glass. However, Acrylic does not have the rigidity of glass. Therefore, the longer the piece of Acrylic you are using in the display, the thicker it needs to be so that it will not bow or sag slightly in the middle.
4) Portability – If your custom point-of-purchase display is going to be shipped many times or taken up and down many times, you will definitely want to consider a break-resistant material. Not all materials can take that type of abuse without breaking. Using a break-resistant material does not mean that your cost is higher. In fact, some break-resistant materials are more budget-friendly than the line of Acrylics. In the end, we can help you compare the look of the display versus the price of the display versus the functionality of the display so you can make the right choice for your product in its intended environment.
5) Attention to your product – No matter which material you select, the display should not be the focus of the consumer’s attention if your display is being used to sell a product. The custom display should highlight your product in a way that will draw in the consumer and make them want to learn about and buy your product.
However, if your product is a display that a consumer is going to purchase, then the material is the focus of the consumer’s attention. For example, if you are selling custom serving trays, paperweights, acrylic furniture, guest towel holders, cutting boards, and such, the material and craftsmanship is what will sell your product.
Your last question might be, is there a cost for creating a display? The answer is yes. The small investment you will make in the design and prototype will be offset by the sales of your product. Additionally, if you place a production order with Polyfab Display Company, we will credit back a portion of your design and prototype costs. What a deal!
I hope you have found this article to be helpful. Please know that our Design Team and Sales Staff are waiting to help you achieve the perfect custom point-of-purchase display for you. Feel free to visit our materials page to learn more about the different materials we use to manufacture custom point-of-purchase displays. While you are on our website, please visit the portfolios for many examples of custom countertop displays, custom free-standing displays, and custom wall mount displays for ideas on your next project.
Give us call at 703-497-4577 to request a quote or email us at email@example.com.